Insights on development, design & technology
Practical guides, deep dives and updates from the team building digital products at Zarle Infotech.
#SEO & Marketing
31 articles
How many keywords should I target? The honest, data-backed answer
How many keywords should I target? Not 10-15. Go 150-200 in your first two months to find where you perform, then double down. Here is why, with real numbers.
Google business profile optimization: the complete guide that wins local
A practical google business profile optimization guide from Zarle Infotech, with a checklist, real Noida client numbers, and the habits that win local.
Is AI content bad for SEO? The honest answer from an agency that ships it daily
Is AI content bad for SEO? No. Google does not de-index AI content, it just has to be unique and well-written. Here is how we make it rank.
How to measure SEO ROI (the honest way, with real numbers)
How to measure SEO ROI without lying to yourself: GA + Search Console as the source of truth, user intent, lead attribution, and a monthly report that survives down months.
How often should you post blogs for SEO? The honest answer from an agency
How often should you post blogs for SEO? Not 2 a week. Here is the real cadence we use to take clients from 1,000 to 22,000 monthly visits, plus a stage-by-stage table.
SEO cost in India: what it really is and why it varies so much
The real SEO cost in India, from ₹40,000 to ₹1.5 lakh a month, what drives the price, a tier comparison table, and why a fixed quote is a red flag.
Ecommerce SEO: a practical guide to ranking product and category pages
A practical ecommerce SEO guide: product and category page optimization, indexing, faceted navigation, Product schema, internal linking, and small-keyword-first growth.
Google Search Console: how to actually use it for SEO
How to use Google Search Console for real SEO: check indexing, request indexing, read impressions and queries, find refresh wins, and fix coverage. With real numbers.
How to rank on Google Maps: the local playbook that gets you called
How to rank on Google Maps in 2026: a Google Business Profile plus website playbook, real Zarle client numbers, and what actually moves the local pack.