We started Zarle because we were tired of watching businesses get let down by agencies that overpromise and underdeliver.
So we built the team we always wished existed — honest, skilled, and genuinely invested in your growth.
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Born in Noida. Built on frustration with the status quo.
In February 2024, Zarle Infotech was started with one clear purpose: to be the agency we never had access to.
The Indian IT services industry has a trust problem. Businesses were being overcharged for undercooked work. Agencies were running complex backends for clients who hadn't made a single rupee yet. Projects were launched and forgotten. Clients were left with code they didn't own, bills they didn't understand, and results that never came.
We had seen this from the inside. Working with startups since our second year of college — across e-commerce, healthcare, and product companies — we knew what good looked like. And we knew most agencies weren't delivering it.
So instead of complaining, we started Zarle. The name came from a late-night conversation over biscuits — we wanted something short, crisp, and pronounceable in any accent, by anyone, anywhere in the world. Zarle. That's it.
What we built wasn't just an agency. It was a commitment: that every client who works with us would always know exactly what's happening, exactly what they're paying for, and exactly what they're getting in return.
Kanishk Chauhan, Founder
Kanishk started building things for real businesses in his second year of college. Before founding Zarle, he was the founding member and lead developer at a U.S.-based startup — the only developer, building the entire product from scratch. Before that, he worked across e-commerce brands, health companies, and product startups, including Chefadora.
When you work with Zarle, you're working with a team built by someone who has actually sat in the developer's seat, shipped real products, and understood what it costs — in time, money, and trust — when things go wrong. That background shapes everything about how Zarle operates.
"We consider ourselves your tech team — not your vendor. There's a big difference." — Kanishk Chauhan, Founder
/OUR GROWTH/
We only add something when we can prove it works.
Most agencies list every possible service on day one. We didn't. We built Zarle one layer at a time — adding each new vertical only when we had the numbers, the confidence, and the team to back it up.
- February 2024
Zarle Infotech is founded
Started with core IT services: web development, mobile apps, UI/UX, and backend. Two college friends, one shared frustration, and a commitment to doing things right.
- 2024
From 0 to 25
Every project came through word of mouth. Clients referred us to other clients. We grew from 2 founders to a team of 25 — entirely organically, without a single paid campaign or sales call.
- March 2025
SEO added
We spent months running SEO quietly for select clients before we ever listed it as a service. When the numbers proved it worked, we made it official.
- March 2026
SMO added
Same approach. Built internal capability, tested it, got results, then opened it to clients. Not before.
- 2026
AI & Agentic Systems
Complex AI agents, agentic workflows, and intelligent automation — we're now building these for clients who are ready to operate at that level.
- Now
GEO (Generative Engine Optimisation)
As search evolves with AI-powered results, we're already working on GEO strategies so our clients stay visible in the next era of discovery.
/HOW WE WORK/
Radical Transparency
You will never be surprised by us. Before any project starts, you know the cost, the timeline, the hosting fees, the running costs — everything. If something changes, you hear it from us first. Not after.
Right-Sized Technology
We don't build complex backends for clients who don't need them yet. If your business is early stage, we build for where you are — not where an agency's invoice wants you to be. Pay-as-you-go infrastructure, sensible stacks, no unnecessary overhead.
Unlimited Redos
We redo until you're satisfied. There is no "that's out of scope" for something we built. If it's not right, we fix it.
Fixed Pricing. No Surprises.
One-time projects are fixed price. Retainers are tied to your growth — you know what you're paying and what you're getting, every single month.
We'll Tell You No
If a coded website isn't what you need, we'll tell you. If your idea needs more validation before you build, we'll say so. We'd rather lose a project than take your money for something that won't serve you.
See the Work, Then Pay
For clients we work with on retainer, we show results before we invoice. You're paying for growth, and we make sure it's happening.
We Are Your Tech Team
You get direct access to the people building your product. Our team is on your calls. They know your business. You're not managed through layers of account managers — you talk to the people doing the work.
25 people. One team. All in-house.
No freelancers. No outsourcing. No subcontracting without your knowledge.
Every person at Zarle is a full-time, in-house team member — developers, designers, SEO specialists, social media strategists, and project leads. When you work with us, you work with us.
We've built a culture around three things: ownership, communication, and craft. Everyone at Zarle — from the most experienced engineer to someone just starting out — owns their work from day one. They're on client calls. They understand the business context. They care about the outcome, not just the deliverable.
That's not something you can fake. And after 150+ projects, it shows.
Kanishk Chauhan
Founder
Prasan Bora
Software Developer
Shubhanshu Rao
Software Developer
Abhay Sharma
Software Developer
Shubham Jangir
Software Developer
Vishal Negi
UI/UX Designer
Sumit vishwakarma
Software Developer
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Deepshikha Jadon
Software Developer
Rishav Chandra
Software Developer
From Noida to Munich. From healthcare to AI.
We've built for startups, clinics, law firms, e-commerce brands, SaaS platforms, restaurants, and educational institutions — across India, the US, Germany, and Australia. Every project, regardless of size or geography, gets the same standard of work.
- Healthcare
- Legal
- Education
- E-Commerce
- SaaS
- Fintech
- Lifestyle
- Media
- AI & Automation
- Restaurant & Hospitality
Restore trust in IT services. One project at a time.
India has some of the best engineering talent in the world. But too many agencies have spent years turning that talent into a race to the bottom — cheap quotes, bloated invoices, average work.
We started Zarle to change that perception. Not by talking about it. By doing the work. By being transparent when others aren't. By saying no when it's the right call. By building things that last and scale, not just things that ship.
Every client who trusts us is a chance to prove that IT services can be done differently. That's the mission. That's Zarle.
Ready to work with a team that actually has your back?
Tell us what you're building. We'll tell you honestly if and how we can help.
Let's Talk