Insights for India
Practical guides, deep dives and updates from the team building digital products at Zarle Infotech.
Latest articles
80 articles
iOS first or Android first: the answer we actually give clients
iOS first or Android first? Zarle's real take: cross-platform lets you launch both together, India skews Android-first, iOS-first for monetization. Decision table inside.
How many keywords should I target? The honest, data-backed answer
How many keywords should I target? Not 10-15. Go 150-200 in your first two months to find where you perform, then double down. Here is why, with real numbers.
Google business profile optimization: the complete guide that wins local
A practical google business profile optimization guide from Zarle Infotech, with a checklist, real Noida client numbers, and the habits that win local.
Is AI content bad for SEO? The honest answer from an agency that ships it daily
Is AI content bad for SEO? No. Google does not de-index AI content, it just has to be unique and well-written. Here is how we make it rank.
How to measure SEO ROI (the honest way, with real numbers)
How to measure SEO ROI without lying to yourself: GA + Search Console as the source of truth, user intent, lead attribution, and a monthly report that survives down months.
How to build an offline first app that keeps working when the signal drops
A practical guide to building an offline first app the Zarle way: local database as source of truth, background sync, conflict resolution, and Firestore offline persistence.
How often should you post blogs for SEO? The honest answer from an agency
How often should you post blogs for SEO? Not 2 a week. Here is the real cadence we use to take clients from 1,000 to 22,000 monthly visits, plus a stage-by-stage table.
App store rejection reasons: why apps get rejected and how we recover them
The real app store rejection reasons we see on live builds: Apple 4.3 spam, missing privacy policy, IAP rules, no delete account, no demo login. Plus a pre-submission checklist.
SEO cost in India: what it really is and why it varies so much
The real SEO cost in India, from ₹40,000 to ₹1.5 lakh a month, what drives the price, a tier comparison table, and why a fixed quote is a red flag.